Targeted Marketing, Third-Party Ads

Focus solutions can become even more powerful marketing and monetizing tools. As customers interact with the self-service network, on-screen collateral content can be tailored to reflect customer activity. Clients can provide specific information customers need, as well as generating highly targeted promotions for more effective cross-selling.

Taking the Focus marketing potential to the next level, third parties can be offered the option of targeted on-screen advertising. Well-placed ads on digital signage screens or kiosk terminals provide yet another income stream suitable for most self-service contexts